CV / Resume

I am a brand and marketing strategist with over 15 years’ experience working across agency, media, and growth-stage environments. My work sits at the intersection of brand strategy, creative leadership, and integrated marketing, helping organisations clarify direction, strengthen positioning, and translate insight into commercially effective work.

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I have led brand and campaign strategy in both in-house and agency contexts, working closely with founders, senior stakeholders, and creative teams. My experience spans founding-stage brand builds, integrated campaigns, and high-stakes pitch environments, where clear thinking, collaboration, and strong creative judgement are essential.

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I am particularly drawn to work that requires strategic depth, cultural understanding, and practical execution. This includes shaping brand narratives, guiding integrated campaigns, and supporting business growth through clear positioning, messaging, and communications that perform in the real world.